By John Schofield

Creating a web design is just like creating any other artwork that requires good arrangement and use of colours, text, and symmetry to work. The first rule to be followed in creating layouts for a web page is to make the site easy to read. This means using proper combinations of colours, backgrounds, foregrounds and choosing the typeface of the font to be used. Do not use dark backgrounds that can obscure the text. In creating a web design, the perfect combination is to have dark-coloured text on a light-coloured background for easy reading.

As for using typefaces, do not select too fancy fonts because they are hard to read. Also use appropriate font size on the texts in the web page. Using capitalized letters to give emphasis should be avoided because this gives the impression that the Webmaster is shouting at his readers. For parts that need to be highlighted, simply put them on bold or make their font size a little bigger than the normal texts. Moreover, in aligning texts, strictly keep the paragraphs lined to the left, not centred or justified. Centred text is best used for headlines and headings while justified blocks may seem too rigid if used in a web layout.

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Besides from making sure that the web design looks good, it is also important to make the page easy to navigate and find. The myth ‘Build a website and visitors shall come’ is a mere hoax because people will not certainly visit web sites on their own. Just like any other products, web sites also need advertising and need recommendation from other people to attract visitors. Promotion in the Internet can be done via directories, banner advertising, search engines, and having links from other web sites. Aside from making the web site easy to find, the contact information of the web master should also always be available in case there are some visitors who need to ask some things about the products or services. The contact information of the web master readily available in the site should be comprised of his physical address, fax number, e-mail address, and telephone numbers.

Another important factor to follow is to make sure that the web site has an access for quick downloading. According to studies on web pages, visitors quickly lose their interest on web sites that take more than 15 seconds to download things. For websites taking a little longer to download, putting a warning on top of the page can lengthen the visitors’ patience. Other tricks that can be applied are adding some animations on the site that can catch the eyes of the visitors for a couple of seconds. Using animations can be a little tricky, however, because they are usually large files, they can also lengthen the download time. Thus, before using these elements, it is important to test the download time of the web page first to see if it can accommodate added animations. Creating a web design is not far from creating any product. You just have to build interesting things about it and give people what they want and there you have the visitors. The only issue now is how to sustain their interest and you would know that if you have good customer service assistance on your web page.

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Web Design LeedsWeb Design Yorkshire

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